Whether the experience was favorable or not, they might see account creation as a way in which the business is pulling them in for more transactions. The thing is, they’ve probably registered on multiple other eCommerce sites. Reluctance to sign up for another eCommerce account This becomes an irritant and leads to drop-offs. When shoppers have to pause their shopping experience to create an account, there’s a preconceived notion that they have to spend valuable time filling out long forms.
There are three major reasons why customers don’t like creating accounts on eCommerce stores: Longer checkouts Research shows that sites that make account creation optional see a 10-30% increase in conversions. Reduce Sign-up Friction: 13 ways that work Account Creation: Here’s why shoppers don’t like it
Guest Checkout: Why it does NOT help your storeġ6 SMART ALTERNATIVES to a guest checkout scenario Here's a quick glimpse of what's to come: That’s why in this piece, we’ve attempted to weigh out the problem on both sides, and see what other alternatives you can work with to make your eCommerce business thrive. Shoppers don’t leave behind vital information for a brand to act on for building engagement, when they opt for checking out as a guest.Īnd businesses don’t have ample data to personalize and connect with shoppers when the latter pick guest checkout. The trend is supported by research that’s gone into exploring this subject: almost 60% of all online retailers offer guest checkout as an option. They reduce friction in signups and make first-time purchases go faster. Data compiled by Baymard Institute point to the fact that the average online cart abandonment rate in 2023 stands at 69.99%.
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